By now (mostly) everyone knows what the term “social media” means. “Google” social media and Wikipedia will tell you, “social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”
The neat thing about social media is that there are no limits. People are creating new ways of communication daily, allowing millions of people to interact even though they may never meet in person. In my public relations writing course we’re learning about the impact social media can have on our future. After watching “Social Media Revolution” on YouTube (video above), it amazed me how dynamic my career path truly is. We are able to reach millions of people at the click of a mouse and now, more commonly, through our mobile devices. It allows us to share our thoughts, opinions, create awareness for our businesses, and promote our personal brand, just to name a few. In a world where only 14 percent of consumers trust advertisements and more than 78 percent trust peer recommendations, social media opens up new outlets for our industry to focus its efforts and reach a more targeted segmentation of the population. Even if you’re not in a social media-driven industry, take a look at this video. If social media is a step into our future, what else will dominate in 15 years when it’s on the way out?
“Social media isn’t a fad, it’s a fundamental shift in the way we communicate.” -Social Media Revolution
Big City Dreams 